Development Team of The FITT Brand
Owner and Developer of The FITT brand
Founding owner of The FITT Team
Eboni W, has spent 7 years cultivating and building the ultimate fitness resume. From coaching trainers at YOUFIT, to competing on national level bodybuilding stages, if it is in the fitness realm, Eboni has her hand in it! Growing up as an athlete, fitness was always a part of her life from track and field, tennis, soccer, to intermural football in college; Eboni has always had a love for pushing her physical limitations. After working several years in the finance and customer relations sector, Eboni decided to finish her degrees and pursue her passion in fitness full time. With a degree in Psychology, paired with her knowledge of fitness and business, she was able to create The FITT Team. An acronym which stands for “Forever Inspiring Total Transformations” and it is our belief that in order to truly be fit, one must balance the mind, body, and spirit.
While interning for various health facilities, she noticed the fitness world, chose to compete with one another instead of learning from each other such as doctors, therapist and other health professionals. She used the knowledge from school, the corporate sector, and fitness to create a community of trainers and wellness professionals. In doing so, Eboni’s expertise on branding, growing and managing social media accounts was constantly requested, so within this network she began assisting brands with their personal growth. This network of small businesses is called The Give Back Network, which is a group of professionals whose desires are growth, longevity, and community empowerment.
Eboni derives from the “It Takes a Village” generation, and believes that in order for the community to flourish, the individuals must unite and grow together. “Forever Inspiring Total Transformations” is not just an acronym, but a lifestyle of constantly striving to inspire, empower and equip the community for constant growth and balance.
Degrees, certifications, licenses:
B.S: Psychology; GGC
-> Minor: Sociology; GGC
International Certified PT; PTA Global (NCCA accredited)
Nat’l Certified PT; BDU (NCCA accredited)
Advanced Nutrition Certified; BDU (NCCA accredited)
Life Coaching Certified; BDU (NCCA accredited)
Zumba & Zumba GOLD Certified; ZIN
National Qualified Bikini Competitor and Coach
Event and Marketing director
Solange began her journey in Georgia in 2014 after graduating from Southern New Hampshire University. She brings over 7 years of experience in the event industry. Throughout her journey, Solange has proven to demonstrate a diversified and ever-evolving skill set. She has worked with global and local organizations such as Design for Change, the GWCCA, and the Atlanta Super Bowl LIII Host Committee. Her most recent work with the GWCCA expanded to introducing the Wellness Program on the GWCCA campus and serving as a liaison for a committee of Wellness Ambassadors. As part of the FITT Team, Solange continues to make efforts in building and engaging our community. Solange’s educational background includes a bachelor’s degree in Event Management with a minor in Marketing.
Video Production Lead
Ashton J. began his career as a Concept Design Specialist for various shoots and projects across the span of 3.5 years. His love for the camera and his natural creative visions led him to cultivating relationships with organizations such as Angle 3 Films, Marvel Studios, and AMC Movie Theater as their Marvel Media correspondent. As his talents developed he expanded his creative visuals into the corporate realm. He utilizes his unique concepts to produce high quality visuals and cinematography for brands such as Rivers Reality, Marksrercon, as well as the Directory of Photography for Ron Paullmon Media Studios. Ashton’s role within The FITT Team is creating the best optical visuals for brand expansion, lead director for documenting events and producing unique content to assist with brand management.